XYZ Brand Refresh

XYZ had a strong recognisable logo and brand positioning, but were looking to find greater consistency in their assets across multiple touchpoints. Working with the marketing director, I created a new brand framework for XYZ. Creating materials for pitch, presentation, social and general marketing. I looked at creating a new colour palette along with distinctive brand assets including the xyz repeating pattern that informed the idea for the hexagon that became their strongest asset.

Brand design, guidelines and asset creation

XYZ Agency