With over two decades of creative expertise, I am a seasoned Creative Director and designer, holding a master’s degree in Applied Imagination from University of the Arts London: Central Saint Martins and a proven record in senior leadership roles, where I’ve pioneered creative strategies for a diverse range of clients. My career path spans from agencies and start-ups to freelance work and SMEs, providing me with a broad perspective and an adaptable approach to creative problem-solving across print, branding, web and digital, editorial design, illustration and photography.

Throughout my career, I’ve not only delivered compelling visuals but have worked closely with clients to shape briefs, devise strategic design solutions, and guide projects from concept to completion. I believe in a hands-on approach, whether that means conducting user testing, integrating feedback, or refining designs based on evolving client needs. My approach has always been rooted in collaboration, with a focus on producing high-quality, effective solutions.

My experience has given me the opportunity to lead complex design projects for a varied stable of high-profile international clients including the winning bid presentation for the Paris 2024 Olympic Bid to the IOC, Ipsos’ Creative Excellence publication Misfits: How Creativity in Advertising Sparks Brand Growth and as art director for D3O’s Impact magazine often coordinating with partner agencies including Havas Sports & Entertainment, Seven46, Ear to the Ground and XZY to achieve ambitious goals.

I’ve had the pleasure of working with a diverse range of clients including Nestlé, Atos, Pernod Ricard, Ipsos, Duke of Edinburgh’s Award, British Polling Council; Birmingham Commonwealth Games 2022, Sport Industry Awards, Global Sports Week; Chelsea Football Club, Ricardo Engineering; as well as collaborating with independent small businesses to deliver unique design experiences.

My creative vision is constantly evolving, fueled by my passion for street photography, music, illustration, and visual art. These personal interests bring new dimensions to my professional work, enabling me to approach each project from a unique, inspired perspective.