Wild Horse 200 branding and web design

Building upon the strength of the Pegasus Ultra Running branding, I created a new brand for Wild Horse 200 – Wales’ only 200 mile race series. Taking inspiration from the spaghetti western type design, cattle branding and buckle design, a strong logo was created that captured the horse logo in place of part of the type. A three colour palette was chosen to keep things simple, with a sunflower yellow to make sure that it stands out on events branding and race merch. This also gives us greater flexibility to create simple overlay graphics on the fly for social graphics, especially during race reason. Wild Horse 200 has been a sell out race since it’s first running in 2022.

Branding, website design, brand assets

Wild Horse 200